About the Project

GaB is a vending machine business in the Europe that provide 24/7 convenient access to food and travel essentials in strategic locations including schools, Offices, Parks, Hospitals, Transportation terminals, and gas stations. GaB provide goods with cash or credit card and have 24/7 security with its built in CCTV and an emergency button that customers can press to contact the nearest police station in case of robbery, assault, or medical emergencies. Our product, has special all different cuisine varieties food which is innovative machines that have functions and advantages not found in today's common vending machines, thus providing Chef Vending a competitive advantage over more established competitiors.


The idea of the product is bridge between people want to eat home made to and people who are passionate about cooking/feeding. The product makes it easy to access home made.


Provide you with a wide selection of foods and services that will fuel you through the workday as well as give you an easy access to them at the convenience of a vending machine.

Design Process


Market Overview

The Europe vending machine market size was valued at USD 13.71 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 8.9% from 2021 to 2028. There has been an overall growth in the demand for healthy food and drink products in vending machines over the past few years.

Pandamic Impact on Consumer Food Behavior

Consumers reporting changes in product consumption during COVID-19 pandemic

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Paying more attention to packaging

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Lasting Changes

Food has more significance

Cost and access to food will be more important

Changes that could have a positive impact on sustainability

This activity has received funding from EIT Food, the innovation community on Food of the European Institute of Innovation and Technology (EIT), a body of the EU, under the Horizon 2020, the EU Framework Programme for Research and Innovation

Key Companies & Market Share Insights

The market is characterized by the presence of various well-established and several small- and medium-sized players. The COVID-19 pandemic hampered the growth and revenue generation of many companies. As a precautionary measure, many companies have started raising funds from various investors. Some key players operating in the Europe vending machine market include Selecta TMP AG, Delikia Fresh, Alliance Vending Services, IVS Iberica, Costa, NVCS Ltd., and Express Vending, and several small- and medium-sized players.

Target customers according to age group.

Target customers are identified by their support of the food vending machines, their budget, and the frequency they buy takeaway foods. Target customers will be classified in age groups because potential customers of food vending machines are significantly wide

Price Range

Price range will be determined by the suitable budget of all informants and especially target customers.


Locations analyzed through research. There are three main locations including shopping malls, schools, and public transport stations which are suggested by majority of people.

Swot Analysis

SWOT analysis helps to bring a clearer picture of the business when it evaluates the internal and external factors affecting the business.

Group 175

User Persona


UX Persona 1 1


Information Architecture


Group 3648 1

User Flow


Group 3657


Group 3659

Low Fedility

Group 3655

Vending Machine

Heigh Fedility